Artificial Intelligence is no longer a niche capability — it’s becoming a pervasive force redefining the European chemical industry. The fusion of machine learning, large-scale knowledge models, and emerging agentic AI systems is accelerating innovation, stabilizing complex operations, and safeguarding critical expertise for the future. In this session, Microsoft and BASF showcase how AI delivers measurable impact on time-to-market, product quality, operational resilience, and workforce capability. Learn how a coordinated strategy across business, IT, and AI unlocks competitive advantage — and how Europe’s chemical leaders are turning AI potential into tangible industrial transformation. In this session, you will learn:

• How machine learning and agentic AI solve critical challenges such as time-to-market, quality variability, throughput optimization, and the loss of expert know-how.
• How Microsoft and BASF align business strategy, AI technology, and organizational change to accelerate industrial transformation.
• How BASF is adopting modern AI — both in offices and on the shopfloor — including concrete use cases, results, and lessons learned.
• Which success factors enable chemical companies in Europe to scale AI rapidly, close skill gaps, and build long-term competitive advantage.