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CO-LOCATED EVENTS

Speaker

Erwin Dieterich

Plant Manager, Covestro AG

Erwin Dieterich is Plant Manager at Covestro in Dormagen, where he is responsible for the production of thermoplastic polyurethanes used in applications such as shoes, phone cases, and films. He has been with Covestro for over twelve years, having previously held roles including Site Manager in Hoek van Holland and Technical Asset Manager in Uerdingen. Prior to joining Covestro, he served as Plant Manager at Bayer Antwerpen. Dieterich holds a degree in Process Engineering from the University of Stuttgart and completed his preliminary studies in Chemical Engineering at TU Dortmund. With more than 25 years of experience in the chemical industry, he brings deep technical expertise and extensive leadership experience in international production environments.

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Session

How Can You Motivate Employees to Embrace Shopfloor Technologies? – Strategies for Engagement and Cultural Change

Case Study

Monday, April 27

03:30 pm - 04:00 pm

Live in Frankfurt

Less Details

Adopting new shopfloor technologies, including modern control systems and AI-powered solutions, can be challenging for employees. Success depends on more than just the implementation of new tools—it requires creating a culture of engagement and demonstrating the value of these technologies in daily operations. This session will explore strategies to motivate employees, from training and support to fostering a mindset that embraces technological advancement, as well as how modern control systems and AI can be integrated to streamline processes and improve overall performance.The following questions will be answered:

  • How can you make modern control systems and AI more accessible and relevant to shopfloor employees?
  • What strategies can be implemented to ensure employees are motivated to adopt and effectively use new technologies?
  • How can a cultural shift within the organization help overcome resistance and drive technological adoption on the shop floor?
Presentation

Company

Covestro AG

https://www.covestro.com
Covestro is one of the world’s leading manufacturers of high-quality polymer materials and their components. With its innovative products, processes and methods, the company helps enhance sustainability and the quality of life in many areas. Covestro supplies customers around the world in key industries such as mobility, building and living, as well as the electrical and electronics sector. In addition, polymers from Covestro are also used in sectors such as sports and leisure, cosmetics and health, as well as in the chemical industry itself. The company is committed to becoming fully circular and is striving to become climate neutral by 2035 (scope 1, 2 and 3). Covestro generated sales of EUR 14.4 billion in fiscal 2023. At the end of 2023, the company had 48 production sites worldwide and employed approximately 17,500 people (calculated as full-time equivalents).
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Colocated with
ManuCHEM 2026 is part of the Event Series. You can find more events here.
Date
April 27 – 28, 2026
Location
Radisson Blu Hotel, Frankfurt
Franklinstrasse 65
60486 Frankfurt
Phone
+49 (0)30 52 10 70 3 0
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