Logo June 30 – July 02, 2021, Berlin, Maritim proArte Hotel Berlin

Video Case Study: Technological Transformation with OSI2020 and IPEP.

Fill in the form below to view the case study from Alessandro Moraes, General Director Latin America at Ashland Inc. as he discusses “Transforming business units before shutting them down – Markets dynamics reflecting on company structure and how to adapt and reorganize.”

In this case study, Alessandro Moraes focused his topic on Transforming business units before shutting them down – Markets dynamics reflecting on company structure and how to adapt and reorganize.

A company with diversified business units and models must structure and develope individual units in line with their specific requirements. A business area in the highly regulated environment has different needs than other manufacturing units – and thus, cannot be run the same way. What does it need in particular to break down unprofitable structures, rennovate the unit and bring it back into the profits regions before selling it off? It needs a decrease in strucutre, in processes and in resources, reflecting on the market dynamics in its particular field. As a team effort on leadership level, such a transformation is possible and can be managed in a timely manner.

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